About Us

Welcome to Champion Powersports, located on Highway 72 just 1.3 miles west of I-65 in beautiful Athens, Alabama.

We’re more than just a hometown dealership. We’re your neighborhood dealer that believes in providing customers with the best in both product and service. ATVs and side x side vehicles are synonymous with good times. We believe the buying process should also be a fun, friendly experience. We want to share our passion for the sports by offering the latest and greatest products at the best prices, paired with the best customer service, value, and convenience in an effort to achieve total customer satisfaction.

We have a full Polaris® offroad line-up -- the razor sharp performance of the award-winning RZR; the Hardest Working - Smoothest Riding Ranger ORV and Sportsman ATV; and the General and Xpedition cross-over sport utility, the most versatile adventure side-by-sides in the industry.  We can also help you experience the exhilarating open-air cockpit of the awesome Slingshot and the versatile, eco-friendly, and uniquely styled GEM electric vehicles.

Our excellent service department understands the frustration of downtime, and is ready to take care of your ride as quickly as possible leaving you more time to enjoy the great outdoors. Our factory certified technicians take great pride in ensuring their work is done right the first time, every time. We know you work and play hard, so we've got you covered with factory extended service protection plans backed by Polaris®. Whether it's a basic service, installation of high quality OEM or custom parts and accessories, or in-depth diagnosis and repair involving major mechanical systems, we've got what it takes to help you maintain your investment.

Our parts department has the accessories, apparel, and parts you need to make you and your machine run, feel, and look its best! We're a fully integrated OEM dealer and we also support all major aftermarket distributors such as Western Powersports, Tucker Rocky, Pro Armor, and many more! If you are looking for a motorcycle, ORV, or ATV related part and/or accessory, chances are we either have it or can get it for you. If you don't see what you need on the website, don't hesitate to call us!

You don’t just buy your machine here - you’re joining a family. Your purchasing decision is an important one, but we don't want to just sell you a vehicle. We want to listen, understand your needs, answer your questions, and do what it takes to earn your business. Our experienced sales team is eager to share its knowledge and enthusiasm with you to ensure that you will have an experience like no other! We encourage you to browse our online inventory, schedule a test drive, and investigate financing options. You can also request more information about a vehicle using our online form or by calling (256) 262-0888. Welcome to Champion Powersports!

The Champion family of dealerships are proudly serving our community since 1982.

Mission Statement

"To sell products using the core values of honesty, integrity, and respect with our customers, co-workers, families, and community in a way that exceeds our customers expectations and supports our company’s future; to provide service of superior quality, value, and convenience so that we achieve complete customer satisfaction; to remain competitive and profitable for continued growth; and to create an enjoyable, healthful work environment for our employees."